Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
Adobe has acquired Indian startup Rilo, adding natural language marketing task automation technology. We break down how agentic AI architecture is reshaping enterprise team workflows and what it means for Russian brands.
Open insightSix agencies are changing their approach to influencer partnerships: exact product names, timestamps for user queries, and citation tracking instead of reach metrics. AI chatbot visibility now accounts for 25% of creator selection criteria, though rates remain unchanged.
Open insightRussia's influencer marketing market reached 55 bln ₽ in 2025, yet agency selection increasingly depends on verifiable processes rather than client portfolios alone. Here's the criteria matrix to use.
Open insightHubSpot analyzed thousands of brand citations across six AI engines. Citation frequency depends not on budget or domain authority, but on five recurring content characteristics.
Open insightSemrush built a research program with four formats, distributed team accountability, and consistent publishing. By shifting from occasional reports to a systematic approach, the company gained thousands of unique visitors without paid promotion, hundreds of registrations, and measurable client growth.
Open insightComplete guide to purchasing influencer ads: from goal-setting and creator selection through creative approval, contracts, ad labeling, and performance measurement. Fresh VK and Telegram data for 2025.
Open insightMistplay grew CTV advertising to a quarter of its media budget by starting with FAST networks and building a creative testing cycle. We break down the approach that works beyond app marketing.
Open insightMeta has made AI profile labeling on Instagram mandatory, removing unmarked accounts from recommendations. Here's how this shift affects brand strategies with virtual influencers.
Open insightA media buying agency executes eight sequential stages: from forecasting reach and conversions to reconciling actual results against the plan and optimizing campaign performance.
Open insightIntegrate acquired CaliberMind, a attribution platform, promising to connect marketing to revenue. Why the hundredth attempt to close the B2B demand loop still stumbles on technology, not strategy.
Open insightCustomers are tired of surveys, and brands get data they can't act on. We explore where to find genuine feedback and how to turn it into meaningful product changes.
Open insightWhy a brief that starts with a channel list leads to incomparable proposals — and how to build a document backward from your business goal.
Open insightTeams collect data, push numbers into dashboards, and move on to the next campaign. They skip the critical step: asking "why?"
Open insightPeec AI monitors presence across 10+ AI models but lacks citation gap coverage and CRM integration. We review nine platforms offering content automation, native integrations, and analytics based on actual user search behavior.
Open insightAI models deliver answers fast and confidently—even when input data is flawed. Discover why regulated industries lead, where consumer marketing lags, and how to build a reliable data pipeline.
Open insightYour agency has delivered a media plan—but is it ready to go live? We break down the document structure and key checkpoints before you start buying.
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