VGIK together with Getblogger and media holding ON Media (which manages the KION online cinema and Ticketland) launched a professional development course on content creation using artificial intelligence and influencer marketing. The program prepares content creators to work at the intersection of traditional media, digital platforms, and AI technologies — top graduates will be able to present their projects to the media holding's platforms and join the team at Getblogger.
What's included in the influencer marketing course
The course covers the complete workflow of a blogger and content creator: from the structure of the blogosphere to legal aspects of working with brands. Students study the main platforms for content distribution, monetization models, career paths in the industry, and principles of working with advertising integrations.
The practical block of the program focuses on influencer marketing: blog monetization, interaction with advertisers, ad labeling, copyright, and reputation risk management. Participants work with real case studies and brand briefs, gaining access to the expertise of ON Media.
AI tools for content production
A separate block of the program is dedicated to working with artificial intelligence at all stages of content creation. Students master AI tools for ideation and scriptwriting, production and post-production, analytics and promotion across various platforms.
«Today it's no longer enough to simply learn neural networks. To create truly in-demand content, you need to understand the basics of the profession, the principles of the media market, and audience expectations,» says Getblogger CEO Marina Kondrashova.
The program combines VGIK's academic knowledge with industry expertise. Faculty from the film institute and Getblogger specialists participate in the implementation — representatives from influencer marketing, analytics, legal support, and blogger relations.
Practical value for brands and agencies
Structured educational programs in influencer marketing improve the quality of interaction between brands and content creators. Bloggers who understand advertiser requirements, ad labeling standards, and KPI metrics become more reliable integration partners. When selecting bloggers for advertising campaigns, the ETC team evaluates not only reach and engagement, but also the author's professionalism — knowledge of legal aspects, experience working with brands, and understanding of media buying principles directly impact integration success and KPI forecasts.
Career prospects for graduates
Upon completion of the course, students receive certificates of professional development in the VGIK standard format. Top graduates have the opportunity to join projects on the Getblogger platform and apply their knowledge in practice — this includes working with real brands and participating in advertising campaigns.
ON Media serves as the industry partner for the course: participants gain access to the media holding's industry expertise and can present their projects and content to the group's media platforms, including the KION online cinema. ON Media CEO Sofya Mitrofanova noted that the holding supports initiatives that help future specialists enter the profession faster and begin engaging with the industry during their studies.
Frequently asked questions
What is taught in the influencer marketing course at VGIK
The program covers the structure of the blogosphere, monetization models, working with brands and advertising integrations, ad labeling, copyright, and legal aspects. A separate block is dedicated to AI tools for content creation — from concept to promotion. Participants work with real brand case studies and gain access to ON Media's expertise.
What are the prospects for Getblogger course graduates
Graduates receive a VGIK certificate of professional development. Top participants can join projects on the Getblogger platform and present their content to ON Media group platforms, including the KION online cinema.
Why should a blogger know the basics of influencer marketing
Understanding how advertisers work, ad labeling requirements, and KPI metrics makes a blogger a reliable brand partner. Knowledge of legal and financial aspects helps avoid reputation risks and build long-term relationships with advertisers.
In brief
- VGIK, Getblogger, and ON Media launched a professional development course on content creation using AI and influencer marketing
- The program covers the structure of the blogosphere, monetization, working with brands, ad labeling, copyright, and legal aspects
- Students master AI tools for the complete content creation cycle — from concept and scriptwriting to analytics and promotion
- Participants work with real brand case studies and gain access to ON Media's expertise
- Graduates receive a VGIK certificate; top performers have the opportunity to join Getblogger projects and present their content to group platforms
- A blogger's professionalism in ad labeling, KPI metrics, and legal matters directly impacts the success of advertising integrations
Want to see where the market is heading before your competitors do? The ETC team builds a media strategy and media plan for your niche — with reach forecasts and KPIs fixed in the contract.
