The advertising automation platform Telega.in received the CPC.Awards in the category "Best Analytics Service for Telegram and MAX Channels" following an open vote by market participants. The platform's database contains data on over 700,000 channels — providing insights that extend beyond its own placement catalog and offer a comprehensive snapshot of the influencer marketing market as a whole. The award was presented at CPC Forum in Moscow, where over 3,000 performance marketing specialists gathered.
How channel analytics for blogger advertising works
Telega.in divides analytics into two independent sections — one for Telegram and one for MAX. Each channel receives a detailed profile showing subscriber growth history over a day, week, month, and its entire existence. The platform separately displays ad load: a graph of ad post releases and the rate at which views accumulate within the first 24 hours after publication.
The audience data block includes gender distribution, subscriber interests, and geography. The system analyzes audience overlap across different channels — this helps build a media plan without duplicating reach and prevents spending the budget twice on the same users.
Category breakdowns and platform revenue rankings
The platform offers two separate data slices. The first is by category: CPM, engagement, and the number of channels in each niche. A brand can see the cost per contact in its category before selecting bloggers and identify undervalued segments with low competition.
The second slice is a ranking of channels by advertising placement revenue. Data is filtered by quarter, category, and audience size. This is an indirect indicator of where advertising budgets deliver results: if a channel consistently earns from integrations, it means advertisers return.
MAX analytics specifics
For the MAX platform, the service added a market analytics block — a tool for analyzing an emerging market. The system shows subscriber dynamics, posts, and pricing over periods from 7 to 90 days, the share of ads, and revenue distribution across categories.
The MAX market is still forming, ready benchmarks are scarce — the market snapshot fills gaps that have long been resolved in Telegram through experience
A separate feature is a category map showing high-response segments at low CPM and premium segments with the most expensive audiences. For MAX, this is critical: the platform has no targeting, the advertiser chooses publication time, so the system shows audience activity by day and hour.
Which metrics to check before placement
Subscriber count is not the main indicator. Real reach is measured by the average number of views per post. A channel with 50,000 subscribers and a reach of 20,000 will deliver more contacts than a million-subscriber channel with a reach of 8,000. In the channel profile, check three parameters: steady subscriber growth without sharp spikes, stable engagement rate, and moderate ad load.
Audience geography and interests should align with the brand's target group. If sales happen in specific cities but channel subscribers are spread across the country, the budget goes to irrelevant contacts. For an initial test, it's more effective to take several smaller channels instead of one large one — this way you test more platforms for the same budget.
How agencies use data for media buying
Selecting bloggers based on public data reduces the risk of wasted spending but requires time to analyze dozens of profiles and cross-check audiences. Influencer agencies use analytics platforms to build media plans: track channel dynamics, calculate projected reach, and compare CPM across niches. The ETC team when preparing campaigns analyzes audience overlap between platforms to ensure each placement delivers new reach rather than duplicating previous integrations — this is especially important when working with limited budgets and narrow target groups.
Frequently asked questions
How to check a channel before placing ads
Open the channel profile and check three parameters: steady subscriber growth without sharp spikes, stable engagement rate, and moderate ad load. Cross-check audience geography and interests with your target group to avoid paying for irrelevant contacts.
What is CPM in blogger advertising
CPM is the cost per thousand ad post impressions. This metric is used to evaluate the cost per contact in a specific niche and compare the effectiveness of different channels. Low CPM is not always beneficial: it's important to consider audience quality and engagement.
Why check audience overlap between channels
Audience overlap shows how many subscribers follow multiple channels simultaneously. If two channels share 60% of their audience, the second placement will deliver only 40% new contacts — the remaining budget goes toward reaching the same people again.
In brief
- Telega.in received the CPC.Awards for analytics of over 700,000 Telegram and MAX channels following an open market vote
- The platform shows subscriber dynamics, ad load, reach, demographics, and audience overlap across channels
- Category breakdowns provide CPM and engagement by niche, revenue rankings show where placements pay off
- MAX features market analytics: platform dynamics, audience activity by hour, and undervalued categories
- The key metric is average post reach, not subscriber count: a smaller channel may deliver more real contacts
- Checking audience overlap eliminates reach duplication and improves media plan efficiency
Want to see where the market is heading before your competitors do? The ETC team builds a media strategy and media plan for your niche — with reach forecasts and KPIs fixed in the contract.
