Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
'Weekend at the Grand' starring Jennifer Garner became the most-watched series in Peacock streaming history. The main character is a food blogger dealing with personal loss.
Open insightRegional media and brands are abandoning template symbols in favor of hyperlocal content and authentic stories. We break down successful cases and potential risks of this trend.
Open insightON Media and the Assembly of the Peoples of Russia have signed an agreement to launch the third season of the Creative Laboratory ON Lab. The project will create content about cultural diversity for young people from across Russia.
Open insightA practical ROMI methodology that doesn't confuse profit with revenue and acknowledges that not every promo code order resulted solely from advertising.
Open insightA media plan is far more than a list of names and rates—it's a working campaign model. We break down its components, assumptions, and control points.
Open insightWhat initial information an agency really needs before selecting influencers—and how a well-prepared brief cuts timelines, errors, and campaign launch costs.
Open insightWe skip the averages and show you how to read an agency proposal and compare offers based on equal scope of work.
Open insightFor years, platforms profited from creator content—now they're pouring billions into AI. We break down how this shift impacts influencer marketing and blogger advertising.
Open insightFrance's Parliament has passed a law prohibiting social media use for anyone under 15—a first in Europe. Starting January 2027, all users will be required to undergo age verification.
Open insightMastercard launched a video series with food bloggers visiting lesser-known restaurants across the US and handing owners $10,000 grants. Experts explain why this model works and what it means for brands.
Open insightUber has renewed its media buying contract with Omnicom Media across North America, Europe, the Middle East, Africa, and Latin America. The company's global advertising budget has reached $879 million.
Open insightPinterest explains how catalog configuration impacts advertising effectiveness: from title structure to the number of SKUs in groups.
Open insightSpangler Candy owns Dum Dums, Sweethearts, and Bit-O-Honey—brands over a century old. The company grows 3–5% annually by acquiring assets during downturns and restoring their original recipes.
Open insightMatch rate shows how many customers from your database the platform could identify for targeting. Most brands loses up to 55% of their audience — and never realizes it.
Open insightFemtech startups have attracted $6.2 bln in investment since 2019, yet face ad blocks across all platforms. We break down how content moderation hinders promotion and what brands can do about it.
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