Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
In just two years, Reddit transformed into a must-have channel for marketers — search engines and AI bots now cite content from the platform. Here's a five-step framework for establishing your brand's organic presence on Reddit.
Open insightIn 2024, AI-generated content surpassed human-created material, while attention spans for posts dropped to 8 seconds. We explore how brands can leverage neural networks in marketing without losing communication authenticity.
Open insightTikTok has partnered with NBA and WNBA: creators gain access to games, brands get placement alongside official league content. The GamePlan tools pilot delivered 497M views.
Open insightLifestyle brand Stanley has achieved 79% brand awareness across North America without relying on AI-generated ad creatives. The company is increasing its influencer advertising budgets and returning to traditional seeding strategies.
Open insightParamount+ will begin testing micro-dramas—short vertical series—in its mobile app in Q1 2025. The format is designed to build viewers' habit of watching content on the go every day.
Open insightThe natural deodorant brand Curie underwent a complete identity overhaul following its Walmart expansion—from logo to packaging redesign. The founder explains why: in a retail environment, you have two seconds to capture attention, not an entire web page.
Open insightBerlin-based Passionfroot, which connects B2B brands with industry-specific bloggers, has secured $15M in funding and is opening an office in New York. The platform's revenue increased 13-fold over the past year.
Open insightHubSpot found that two-thirds of marketers worldwide use AI in their work, with 74% in the US. We break down which AI tools for SEO help small businesses save time on content, analytics, and technical optimization — and how they work together with influencer marketing.
Open insightTraffic from AI chatbots to brand websites jumped 632% over 10 months, but most corporate sites are technically invisible to AI crawlers. The problem lies in architecture: client-side rendering creates an empty shell instead of actual content.
Open insight68% of Google search queries end without a click to a website — customers get AI recommendations before they ever see your brand. Research reveals how the customer journey is changing and what brands should do about it.
Open insightAmerican Eagle, the US retailer, has launched a seasonal campaign featuring three celebrities, campus influencers, and a series of offline activations in shopping malls—amid a 57% year-over-year surge in mall visits by Gen Z.
Open insightRIR analyzed major collectible promotion campaigns in fast food and retail. Magnit's 'Skrepyshi' proved 50 times more popular than comparable competitor initiatives.
Open insightYour first month with an agency isn't about endless introductions—it's about establishing a solid working system. We've compiled a complete onboarding plan, key roles, and control checkpoints.
Open insightA well-structured tender compares agencies on a single task with transparent criteria. We break down the RFP, evaluation form, presentation, and final negotiations step by step.
Open insightAudience size alone doesn't determine effectiveness. The choice between micro-influencers and mega-influencers depends on your goals, product, risk tolerance, and team resources.
Open insightSeeding campaigns work as a managed system where creators, messaging, and dates align toward a single goal. We walk through the entire process from brief to final report.
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