Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
An overview of CPM, CPC, and CTR trends across major Russian platforms in Q2 2026 and their impact on media budgets in influencer advertising.
Open insightMarketing produces more content with AI, yet each new capability requires management, integration, and oversight—building up AI debt, a hidden operational liability.
Open insightStanley 1913 is rewriting product cards, adding FAQs and usage guides—so language models can recommend products in response to questions about gifts, fitness, and travel.
Open insightMarketers have learned to monitor brand mentions in ChatGPT and Google AI Overviews, yet still can't clearly tie this visibility to revenue. We break down measurement approaches and key obstacles.
Open insightGap invites employees into a creator program, while Starbucks builds one from scratch. Legal considerations, work hour tracking, and staff motivation make employee-generated content far more complex than traditional influencer advertising.
Open insightA 2026 G2 study reveals: over half of B2B buyers begin their search with AI assistants. We explore how brands monitor mentions across ChatGPT, Perplexity, and Gemini—and why this reshapes influencer marketing.
Open insightNielsen acquired DoubleVerify for $2.15 billion and took the company private—the fourth major exit in a year. Here's why investors are losing faith in ad-tech and what it means for brands running programmatic campaigns.
Open insightThe Museum of Moscow showcased 14 sports posters spanning a century—from pre-revolutionary cyclists to the 1980 Olympics. We explore how visual propaganda drove mass engagement.
Open insightReal-time access to detailed data pushes marketers to react to every fluctuation. Marketing Strategy Journal research explains why this approach backfires and how to measure investments correctly.
Open insightRegulators, browsers, and platforms are restricting tracking capabilities. Marketers will need to measure influencer advertising effectiveness through probabilistic models rather than exact attribution chains.
Open insightCircana analyzed nearly 50 CPG brand campaigns and found that integrating media, promos, and commerce drives 16.5% sales lift and reaches 17% new households. We break down the methodology and its applicability to the Russian market.
Open insightStarting September 1, 2026, VK Video creators need just 1,000 subscribers to join the partner program. Here's what the new terms mean for brands.
Open insightCannes Lions 2026 winners proved it: small product changes drive more customers than scaling media budgets. We break down AXA and Suncorp's winning strategies.
Open insightIn Q2 2026, streaming ad inventory surged by dozens of percentage points, yet average CPM rates fell across the board. We break down data from Disney, Roku, Paramount, and Warner Bros. Discovery.
Open insightLeica removed photographer Valery Melnikov's project from its competition after backlash over his work with RIA Novosti. We break down how brands manage reputational risks when selecting creators for collaborations.
Open insight
