Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
Brands are shifting from NPS to Customer Effort Score, scaling back automation to 45–55% intentionally, and categorizing inquiries by root cause. We explore how this impacts your influencer marketing strategy.
Open insightOver 30 experts have called on the Indian government to restrict unhealthy food marketing — influencer ads, celebrity endorsements, and promotional pricing could all face restrictions.
Open insightAI agents handle the routine work: hypothesis generation, creative briefs, and daily metric monitoring. We explore three operating modes and the boundaries of this technology.
Open insightSarkhan Gromov from Gromov Branding explains why modern brands look polished but lose their individuality—and how to find your unique visual space instead of copying competitors.
Open insightNew Mexico court ordered Meta to pay $567 million to a teen mental health fund. The company continues losing cases one after another — here's how litigation is reshaping the rules for platforms.
Open insightHow IBM embedded AI in marketing and generated more leads with half the events—and what it means for your influencer strategy.
Open insightWhen creative teams access generative tools without unified guidelines, brands lose message control and API spending becomes unpredictable. We break down four operational tools for scaling AI content while maintaining brand consistency and cost efficiency.
Open insightMarketing identifies a buying signal, sales calls two days later without context—and the opportunity is lost. We break down exactly where B2B revenue slips away.
Open insightA Boston-based creator earned money from interior projects, but contracts consumed her time. Her manager suggested filming about entertaining at home—the first video hit 5M views, and annual income tripled.
Open insightZoom launched a blogger campaign to gain visibility in AI search results. We explore this new strategy for presence in large language models and what it signals for brands.
Open insightDIGITAL TWIGA forecasts a redistribution of advertising investments among Russian platforms. We break down how influencer collaboration strategies will evolve and why small businesses remain on traditional channels.
Open insightReebok's journey from family workshop to global brand: how selecting the right brand ambassadors and targeting overlooked audiences delivered threefold revenue growth.
Open insightAt Business Booster, product managers without coding skills build modules in weeks that previously took five developers a year to complete. We explore how AI is fundamentally changing team composition.
Open insightAdmitad has launched a platform that consolidates performer discovery, contracts, ad labeling, and blogger payments into one service. We explore the solution's architecture and use cases.
Open insightFerrara, Hershey, and Mars roll out their Halloween lines in July — three months before the holiday. We break down the Summerween mechanics and what it means for seasonal campaigns.
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