Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
Salesforce and Adobe embed automation into CDP, Braze manages lifecycle, and Inflection.io rebuilds MAP around modern customer data.
Open insightLogs confirmed it: the AI system sent an incorrect email campaign. The record is complete, every step is visible. But what comes next—and where in the governance layer should you look for the root cause?
Open insightWe break down five levels of media buying agency audit: from platform verification to target metrics and business outcomes.
Open insightPlan from the customer’s target action, not publication day: calculate lead time, separate waves, prepare contingencies and make no promises after the deadline.
Open insightBeyond view counts and final ROMI: connect each placement to sources, costs and verified actions, and document the methodology and limitations.
Open insightAI can expand the pool and detect signals, but it must not accuse people or close deals automatically. This is an auditable process with sources and a decision log.
Open insightA practical commerce framework without promises of effortless sales: which products fit, how to calculate the compensation ceiling and reconcile verified orders after returns.
Open insightA UGC production system that avoids a backlog of unusable files: hypotheses, creator pool, acceptance, licences, content cards and data for the next batch.
Open insightA practical process for reviewing a creator and advertising script: from criteria and contracting to evidence capture and a proportionate response without rushed accusations.
Open insightA practical guide to buying influencer advertising without false guarantees: what the brand pays for, how to calculate actual cost and when to choose a hybrid.
Open insightShinola created a watch ad where the product doesn't appear until the final frames. We break down the brand's first campaign featuring actor Nicolas Brown.
Open insightThe century-old canned tuna brand appointed Tombras as its full-service agency across all functions—from strategy to social media. We break down why abandoning specialized contractors proved more effective for marketing.
Open insightTNT and TNT4 Sales Director at GPM Advertising on how the rules of media placement have changed over a decade, why you should expand your funnel during downturns, and the role AI plays in client meeting preparation.
Open insight75 of the 100 most-watched TV broadcasts in the US in 2024 were sports events. Automated campaigns based on game data demonstrate 270% engagement growth and ROAS 2.1x higher than control groups.
Open insightRussian car brand Volga sold 573 cars in two months of sales. We break down why new marques enter the market without influencer campaigns and when it makes sense to bring bloggers on board.
Open insightGlobal Functional Drinks' Marketing Director on the role of bloggers in impulse purchases, context relevance, and the connection between packaging and social media.
Open insight
