Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
Advisor Media demonstrated AI dashboards that pull data from ad systems and CRM, automatically detect anomalies, and generate hypotheses. We break down three implementation levels—from a week-long setup at ₽5,000 to a comprehensive project at ₽600,000.
Open insightPressIndex compiled an influence rating of 140 professional Telegram channels focused on marketing and PR. It turns out: audience size doesn't determine media weight — niche projects outperform larger channels through citations and reposts.
Open insightThe average page from the top 1 million websites contains 56.1 accessibility errors—10.1% more than a year ago. AI tools trained on this web reproduce the same errors in the code they write for brands.
Open insightHeads of Starbucks, Procter & Gamble, and other corporations are now publicly reporting on marketing budget performance. This isn't just news—it's a shift in the status of measurement.
Open insightDiscover how answer engine optimization tools help brands appear in ChatGPT and Gemini responses—and why this matters for influencer-driven promotion.
Open insightCourt filings revealed MrBeast's real influencer advertising rates: from $2.5 million per video to $15 million annually. We break down pitch structures for major brands and key takeaways for the Russian market.
Open insightHubSpot launched an AEO module to track brand mentions in ChatGPT, Gemini, and Perplexity responses. We break down its capabilities against competitor Otterly and explain which tool works best for Russian brands.
Open insightMost marketing departments lose control over brand evolution due to poor documentation practices. We break down three methods that help teams track decisions and make informed choices in future campaigns.
Open insightCustomers increasingly choose products through conversations with ChatGPT or Perplexity, bypassing company websites. We explore which metrics to monitor instead of page visits and how to measure demand shaped in AI environments.
Open insightIAB Tech Lab introduced AAMP 2.3 — an updated standard for AI agents in advertising. We explore how new budget control, privacy, and integration tools are reshaping media buying automation and impacting the influencer marketing landscape in Russia.
Open insightNot a social media ranking, but a selection method: we match platforms with audience scenarios, content depth, conversion funnel, ad labeling, and available data.
Open insightWe compare marketing tasks, not 'the best channel': where you need shaped demand, where you need trust and explanation, and how to evaluate combined impact.
Open insightEssential checklist for marketers: what to lock down in your influencer ad contract before production to minimize disputes and campaign delays.
Open insightA neutral decision matrix: when a blogger platform is enough for your brand, when you need an agency team, and how to build a hybrid model without overspending.
Open insightWe break down how a brand ambassador differs from a one-off collaboration and show you how to turn blogger partnerships into a managed long-term program.
Open insightA UGC creator sells content to your brand; an influencer brings their audience too. We break down when you need each format and how to combine them cost-effectively.
Open insight
