Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
Small businesses don't need the biggest influencer. They need a well-managed campaign with a targeted audience, a clear offer, and a measurable next step.
Open insightAI accelerates marketing but blurs brand differentiation. Analyst Scott Hornstein explains why trust is the only sustainable advantage and how to build it through personal connections and CLV metrics.
Open insightA leading beverage manufacturer launched an independent audit of programmatic campaigns in CTV and online video during World Championship broadcasts. We explore why suppliers deny data access and how this affects budgets.
Open insightUnilever deployed 50,000 creators during the World Cup and reached 600 million people. Agencies and experts explain how to technically manage such a network and where automation kills creativity.
Open insightBrands are moving beyond using influencers for reach alone: creators now help develop collections, run seasonal campaigns, and build long-term partnerships.
Open insightHubSpot and Validity revealed: only 9% of companies trust their CRM data enough to make decisions. We break down how database structure impacts campaign launches and analytics with bloggers.
Open insightWe compiled industry materials and built a practical model for measuring influencer marketing effectiveness: from contact quality to business results.
Open insightVK Видео is building a thriving creator and advertising ecosystem. Here's your campaign roadmap: from defining video strategy and selecting creators to reporting and scaling decisions.
Open insightYouTube's centralized system connects Studio, Google Ads, and DV360. Here's what processes will streamline—and what your team still needs to handle.
Open insightThe number of channels keeps growing, but a large catalog doesn't replace creator vetting. We've compiled a methodology for selecting bloggers on MAX for your first advertising campaign.
Open insightMAX has launched Stories. We break down what the format can achieve for brands, how to select the right creators, and which data to gather before scaling placements.
Open insightThe marketplace has launched promo bonuses for sellers with smaller turnovers — funds can be used in WB Promotion and WB Media services.
Open insightKURU created a spot featuring a couple discussing foot comfort while their zombie son is chained to the wall. Discover why the orthopedic footwear brand moved away from doctors and anatomical diagrams.
Open insightA prostate adenoma treatment brand abandoned medical terminology, showcased fishing, and claimed the top growth position in its category—up 59% in units sold.
Open insightHubSpot has published a comparison of two AEO tools—designed to optimize content for ChatGPT, Gemini, and Perplexity responses. We break down pricing, engine coverage, and integrations.
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