Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
AI is changing more than just marketing tools—it's fundamentally reshaping team structures. Functional boundaries are dissolving, and specialists are learning to operate as a cohesive system built on shared data.
Open insightItalian scientists compared the academic performance of 5,000 schoolchildren and found that early account creation correlates with a six-month gap in math and native language skills.
Open insightMajor streaming platforms are rolling out free ad-supported tiers to win back audiences migrating to YouTube and FAST services. We explore how this will reshape the digital advertising market.
Open insightThe new Spider-Man film set a US box office record for its opening weekend with $360 million. We break down why the superhero franchise beat Avengers results.
Open insightPepsiCo, Aéropostale, and other leading advertisers are sharing creative control with influencers. Agencies are documenting consultation requests with content creators during the campaign planning phase.
Open insightBuyers are entrusting AI agents with the entire research cycle—from parameter filtering to comparison matrices and autonomous purchases. We break down how B2B brands can adapt their creator strategy and data infrastructure to align with this new search model.
Open insightA brand that consistently appeared in ChatGPT responses in spring saw half its mentions disappear two months later—despite unchanged search queries and website content. Zvonko agency reveals the mechanics behind citation decay and the operational cycle that restores AI visibility.
Open insightVK Ads has launched a beta version of its CRM and call tracking integration. Lead form submission statuses now display in reports without manual reconciliation.
Open insightYandex published data on advertising format testing in Alice AI: since June 2025, over 460k companies have promoted their services through the dialogue interface, generating more than 2 bln ₽ in revenue. We examine context-aware targeting mechanics and early results for brands.
Open insightYandex Direct has added dynamic call tracking to Simple Start and Unified Performance campaigns. Now advertisers can see which ads drive actual calls—with no service fees.
Open insightMarketers are moving from executing tasks to managing AI agents. We break down how the specialist's role is evolving and why quality assessment—not execution speed—is becoming the critical skill.
Open insightAd platforms have shifted from reacting to demand to forecasting emerging needs. We break down ARGUS, GEM, and Performance Max — and what it means for media buying.
Open insightAKAR and ARIR have unveiled the first industry-wide glossary of artificial intelligence terms — 66 concepts in EN-RU format designed for seamless collaboration between agencies, brands, and regulators.
Open insightA pediatric surgeon from Brazil has been giving his patients Superman and Wonder Woman costumes before surgery for 6 years. Children stopped being afraid — let's explore what this case means for brand customer experience.
Open insightOne of YouTube's largest educational creators apologized for using ChatGPT in script preparation and announced a reduction in content production across his channels.
Open insightElon Musk's dispute with The Economist editor over unreliable crime statistics shows why brands need to evaluate not just a blogger's reach, but also the quality and accuracy of their content.
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