Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
VGIK, Getblogger, and ON Media have launched an educational course for content creators. The program includes influencer marketing, blog monetization, advertiser relations, ad labeling, and AI applications in production.
Open insightAn intimate business breakfast format allows B2B companies to move beyond one-way advertising and build meaningful dialogue with their audience through expert presentations and discussions of real business challenges.
Open insightNestlé generates digital product replicas using AI, Yandex Maps cut video production costs by 15 times, Wildberries launched an AI tool for sellers. How neural networks are reshaping video production for brands.
Open insightVirtual operator Sberbank-Telecom launched multi-network technology in Moscow in 2025 using T2 and Megafon infrastructure. We explore how this impacts operator competition and the M2M solutions market.
Open insightOzon surveyed 1,500 Russians: one in two consumers buy or save items after blogger recommendations, with creator credibility outweighing subscriber numbers.
Open insightChupa Chups and VML transformed their signature lollipop into a functional microphone for bloggers. The device isn't for sale, but makes its way into interviews and podcast recordings.
Open insightAccenture Song bought Whalar for a minimum of $500 mln — the largest deal in the creator economy market. The acquisition demonstrates that influencer advertising is transforming from a marketing tactic into a strategic priority for company leadership.
Open insightYouTube published a guide for working with short-form videos: from discovering trends through hashtags to interactive stickers that boost audience engagement.
Open insightTikTok and Warc surveyed 400 marketers across four countries and found that while AI accelerates content production, cultural intelligence remains irreplaceable for influencer ads.
Open insightRepublican Josh Hawley accused Meta of persecuting Sara Wynnwilliams, former head of public relations, who published a memoir making claims about the company's collaboration with the Chinese government.
Open insightVacation's Vice President of Design Roy Fleeman shares how the team transformed a utilitarian product into a collectible item through nostalgia, sensory design, and meticulous attention to every customer touchpoint.
Open insightWe explore 10 marketplaces for automated influencer ad purchasing—from basic creator directories to AI-powered platform selection. Overview of functionality, pricing, and legal considerations for each.
Open insightAt ADWEEK House Sports Summit, marketers from MLS, Gotham FC, and Translation shared how months of preparation for the FIFA World Cup helped them create record-breaking campaigns and content plans for the year ahead.
Open insightBlockbuster turned down Netflix for $50 mln — a decade later, the chain went bankrupt. We break down how a DVD rental service became a streaming empire and what business transformation lessons brands can learn.
Open insightSensor Tower reports 3.6 hours of daily app usage against just 6% of time spent in browsers. We analyze the numbers and key takeaways for brands.
Open insight
