Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
The W3C Consortium has published the Attribution API specification — a mechanism for measuring advertising effectiveness through browsers without cross-site tracking. We explore how this will impact the measurement of ad campaigns.
Open insightBusinesses transferred 8.5 bln ₽ to the budget under the 3% internet advertising tax in H1 2026 — up 9% year-over-year.
Open insightSavvy Marketing agency surveyed British consumers: one-third have already made purchases during live-shopping events. TikTok records 6,000 live streams daily, with small businesses earning up to £100,000 from a single stream.
Open insightAt the Cannes Lions festival, Reddit demonstrated to brands why authentic dialogue with platform communities matters more than direct advertising placements.
Open insightHalf of consumers discover new products through social media, but only 6% are willing to buy there. ESW surveyed 23,000 shoppers across 18 countries to understand why influencer marketing fails to close the deal.
Open insightThe fitness platform Strava offers brands a fresh approach: embed themselves in regular workouts and connect with consumers through preparation and recovery rituals instead of standalone activations.
Open insightTraditional media can't keep up with the pace of sports. Discover how brands leverage creators for real-time engagement and why influencer advertising outperforms classical media.
Open insightCutwater cocktail brand launched a campaign with actress Parker Posey across social media platforms. The Beyond Beer portfolio of parent company AB InBev grew 37% year-over-year.
Open insightLamborghini has scrapped the electric Lanzador and delayed its first electric vehicle launch to 2030. The reason: low demand for electric cars and immature technology.
Open insightThe average Russian spends 8 hours and 40 minutes daily consuming media content, with half that time spent on TV. We break down media consumption patterns and what they mean for digital advertising.
Open insightA top executive at Rambler&Co states that by 2035, media will compete not on content production speed, but on audience verification and trust. We break down the key insights from the Russian Creative Week session.
Open insightRodnaya Rech and Avito Reklama found that brand trust means security and stability, not just loyalty. 75% of Russians prioritize reliability as the key criterion in times of change.
Open insightBranded search has long been considered a reliable indicator of brand demand. New research shows the metric is losing its real-world correlation—consumers make decisions before they ever type a brand name into the search bar.
Open insightThe chain rolled out a guarantee on its iconic burger and hired a dedicated customer care manager following customer feedback collection. Sales increased 5.8% in the first quarter of 2026.
Open insightVGIK, Getblogger, and ON Media have launched an educational course for content creators. The program includes influencer marketing, blog monetization, advertiser relations, ad labeling, and AI applications in production.
Open insightAn intimate business breakfast format allows B2B companies to move beyond one-way advertising and build meaningful dialogue with their audience through expert presentations and discussions of real business challenges.
Open insight
