Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
Nestlé generates digital product replicas using AI, Yandex Maps cut video production costs by 15 times, Wildberries launched an AI tool for sellers. How neural networks are reshaping video production for brands.
Open insightVirtual operator Sberbank-Telecom launched multi-network technology in Moscow in 2025 using T2 and Megafon infrastructure. We explore how this impacts operator competition and the M2M solutions market.
Open insightOzon surveyed 1,500 Russians: one in two consumers buy or save items after blogger recommendations, with creator credibility outweighing subscriber numbers.
Open insightChupa Chups and VML transformed their signature lollipop into a functional microphone for bloggers. The device isn't for sale, but makes its way into interviews and podcast recordings.
Open insightAccenture Song bought Whalar for a minimum of $500 mln — the largest deal in the creator economy market. The acquisition demonstrates that influencer advertising is transforming from a marketing tactic into a strategic priority for company leadership.
Open insightYouTube published a guide for working with short-form videos: from discovering trends through hashtags to interactive stickers that boost audience engagement.
Open insightTikTok and Warc surveyed 400 marketers across four countries and found that while AI accelerates content production, cultural intelligence remains irreplaceable for influencer ads.
Open insightRepublican Josh Hawley accused Meta of persecuting Sara Wynnwilliams, former head of public relations, who published a memoir making claims about the company's collaboration with the Chinese government.
Open insightVacation's Vice President of Design Roy Fleeman shares how the team transformed a utilitarian product into a collectible item through nostalgia, sensory design, and meticulous attention to every customer touchpoint.
Open insightWe explore 10 marketplaces for automated influencer ad purchasing—from basic creator directories to AI-powered platform selection. Overview of functionality, pricing, and legal considerations for each.
Open insightAt ADWEEK House Sports Summit, marketers from MLS, Gotham FC, and Translation shared how months of preparation for the FIFA World Cup helped them create record-breaking campaigns and content plans for the year ahead.
Open insightBlockbuster turned down Netflix for $50 mln — a decade later, the chain went bankrupt. We break down how a DVD rental service became a streaming empire and what business transformation lessons brands can learn.
Open insightSensor Tower reports 3.6 hours of daily app usage against just 6% of time spent in browsers. We analyze the numbers and key takeaways for brands.
Open insightOnly one-third of Salesforce customers have implemented the Agentforce platform for autonomous AI agents in marketing and sales. New research reveals the key barriers holding back B2B companies.
Open insightWhile everyone's talking about AI, marketing operations is experiencing three critical shifts: rationalization of technology stacks, a return to marketing mix modeling, and a move away from multi-touch attribution.
Open insightVevo found that two-thirds of Gen Z yearn for an era they never experienced. Gap boosted sales by 10%, Coach attracted 35% of new customers from Gen Z—all through nostalgic influencer-driven campaigns.
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