Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
A psychologist with 25 years of experience in adolescent psychology challenges the theory that social media is harmful. A study of 85% of Australian teenagers revealed that bans are ineffective.
Open insightThe UK regulator Ofcom is investigating TikTok's operations: age verification algorithms fail to identify a significant share of underage users. We break down the consequences for brands.
Open insightBritish brand Wild revealed the economics of influencer marketing: nearly £10 mln annual budget, a dedicated team of 20+ specialists, and celebrity contracts valued in seven figures.
Open insightAccording to McKinsey, 50% of consumers use AI search, and 70% turn to AI for information retrieval. We explore AEO tools that help brands track mentions across ChatGPT, Perplexity, and Google AI Overviews.
Open insightFrench holding Publicis Groupe demonstrated year-over-year revenue growth of 4.8% in the second quarter of 2026. AI-driven marketing services now generate 87% of the company's total revenue.
Open insightU.S. retailers are shifting from performance advertising to branded content creation and creative formats, redirecting budgets from TV and programmatic to their own platforms.
Open insightThe Phia scandal is not just a typical commission redistribution between publishers—it's the creation of non-existent affiliate transactions through forced clicks. Estimated damage to brands: $10–12 million.
Open insightAmericans are buying less at grocery stores: sales volume fell 1.8% year-over-year. Bain & Company explains why rising prices no longer offset the demand decline.
Open insightX5 Media generated 9.6 bln ₽ from advertising in Q2 2026. The company is deploying AI to forecast campaign effectiveness and expanding its influencer marketing operations.
Open insightLead volume shows campaign activity. Metrics built on audience relationships reveal the true impact of marketing on deal quality and long-term business growth.
Open insightThe British government proposes automatically blocking social media for teenagers aged 16–17 from midnight to 6 AM. We explore how new restrictions will impact blogger audiences and media buying.
Open insightAdPass agency tested combinatorial ads in Yandex Direct for a top-20 real estate developer. Result: lead conversion increased from 5.06% to 5.83%, and cost per application dropped by 10.6%.
Open insightGary Vaynerchuk has become a partner of Paul Street, an agency specializing in affiliate marketing. Over three years of operation, the agency has generated $1.4 bln in revenue for its clients.
Open insightNeutrogena is launching the 'Break the Rules' platform, pitting scientific approach against viral content. The campaign includes blogger advertising, TV commercials, and activations at Lollapalooza.
Open insightFor Russians aged 20–29, private chats influence brand perception more than official ads: 20% versus 16%. Media Instinct explores the mechanics of non-public communications.
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