Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
Hackers obtained access to the source code of AI music generator Suno and discovered scraping of decades of audio from YouTube Music, Deezer, and podcasts. We analyze the consequences for brands and ad labeling.
Open insightMarketers save time on routine work thanks to AI, but a new study uncovers growing concerns: how will newcomers learn the trade if AI handles the foundational work that builds expertise?
Open insightAn Avito study found that 59% of job seekers consider employers’ online advertising when choosing vacancies. Gen Z responds more actively than Baby Boomers.
Open insightThe Telega.in platform received a CPC.Awards prize for its Telegram and MAX analytics tools. Learn how to vet channels before placing ads and avoid paying for dead audiences.
Open insightSberbank-Telecom is negotiating a transition to Vympelcom's network. With nearly 3% market share, the virtual operator could redistribute traffic between partners.
Open insightISBA and IMTB have formed a partnership to develop unified standards for measuring influencer ads effectiveness. The UK influencer marketing market is growing at 28% annually — the industry requires transparent metrics and responsible practices.
Open insightTerence Reilly, who took Stanley and Crocs to the top of cultural brands, reveals the strategy of counterculture movement: how disregarding industry norms led to global popularity.
Open insightAdweek identified how impatience disguised as agility, personal ambitions masked as customer focus, and other systemic decisions erode brand capital.
Open insightJeremy Fein, CEO of Cognitiv, explains why the future of advertising lies in deep learning on big data, not generative AI. How to predict creative effectiveness before purchasing impressions.
Open insightTop executives from Omnicom and consulting firms at Cannes Lions shared strategies for agencies to win pitches, adopt AI systems, and transform their approach to influencer advertising. We break down practical insights for the Russian market.
Open insightVestas sells wind turbines over 24–36 months. The company uses video to engage skeptics, buyers, and regulators before the formal pitch even happens.
Open insightDollar Shave Club created its most successful campaign in brand history for $400 using AI — the team spent a week instead of months working with an agency.
Open insightThe chief editor of Goryashchaya Izba shares her system for working with author content: from feedback structure to detecting AI-generated text. Applicable for brands collaborating with bloggers.
Open insightFree marketing mix modeling libraries removed the $150–500k price barrier, but didn't lower the expertise threshold. Why 46.9% of US marketers are investing in MMM yet don't know where to start.
Open insightOn July 13, 2024, the .me domain registrar blocked t.me following OFAC sanctions compliance verification. Telegram switched to telegram.me — we break down the impact on brands and advertising campaigns.
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