Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
Assessing the effectiveness of brand participation in marketing conferences: from Cannes Lions to Russian events. What companies get for their conference budgets and why offline remains a relevant promotion tool.
Open insightOlivier Rousteing has taken the helm at French fashion house Rabanne following 14 years as creative director at Balmain. We analyze how a change in creative leadership transforms brand strategy and amplifies media communications.
Open insight6 billion viewers, sponsorship packages worth $80–100 mln, and large-scale brand activations — we break down the marketing strategy behind the FIFA World Cup.
Open insightEvolute manufacturer has proposed cutting EV subsidies from 35% to 10%. Maximum discounts will only apply to highly localized models — but no Russian electric car currently meets the required criteria.
Open insightChipotle opens its first location out of 4,100+ restaurants in Mexico — the country whose cuisine inspired the chain's menu. We explore why American brands fail in their prototype markets and what marketers can learn from it.
Open insightMarketing leaders are the first to spot market shifts — from AI to influencer channels — yet find themselves alone while businesses cling to familiar KPIs.
Open insightByron Sharp and Jenny Romanyuk from the Ehrenberg-Bass Institute explained at Cannes Lions why marketers shouldn't follow financial metrics and how to properly select KPIs to measure performance.
Open insightU.S. bank Ally invests 40% of its marketing budget in sports media and sponsorships, betting on athlete podcasts and cross-partnerships instead of traditional media buying.
Open insightRoskomnadzor announced the Telegram blockade as effective, but all regulatory meeting participants admitted to still using the messenger. Natalia Kasperskaya proposed conducting a study on actual VPN coverage.
Open insightPopular TV Time app with 26.4M installations is shutting down due to high server costs. Founder Antonio Pinto is launching Bingers — a new platform with user data import.
Open insightStreaming service Netflix is broadcasting MLB Home Run Derby for the first time while deploying unconventional marketing tools: from rhinestone-studded trucks to influencer partnerships and promotional streetcars.
Open insightEuropean Commission President Ursula von der Leyen has promised legislation to ban social media for children under 13. Ten EU countries have already announced their own age restrictions ranging from 13 to 16 years old.
Open insightHow professional ad purchasing works: CPM/CPV metrics, negotiations instead of fixed rates, and the unique dynamics of influencer advertising.
Open insightWhat goes into an influencer campaign, how agencies differ from platforms, and six key criteria for choosing the right partner.
Open insightFormats, pricing, and launch checklist: how to run influencer advertising systematically — no fake metrics, ad labeling penalties, or wasted budgets.
Open insight
