Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
French holding Publicis Groupe demonstrated year-over-year revenue growth of 4.8% in the second quarter of 2026. AI-driven marketing services now generate 87% of the company's total revenue.
Open insightU.S. retailers are shifting from performance advertising to branded content creation and creative formats, redirecting budgets from TV and programmatic to their own platforms.
Open insightThe Phia scandal is not just a typical commission redistribution between publishers—it's the creation of non-existent affiliate transactions through forced clicks. Estimated damage to brands: $10–12 million.
Open insightAmericans are buying less at grocery stores: sales volume fell 1.8% year-over-year. Bain & Company explains why rising prices no longer offset the demand decline.
Open insightX5 Media generated 9.6 bln ₽ from advertising in Q2 2026. The company is deploying AI to forecast campaign effectiveness and expanding its influencer marketing operations.
Open insightLead volume shows campaign activity. Metrics built on audience relationships reveal the true impact of marketing on deal quality and long-term business growth.
Open insightThe British government proposes automatically blocking social media for teenagers aged 16–17 from midnight to 6 AM. We explore how new restrictions will impact blogger audiences and media buying.
Open insightAdPass agency tested combinatorial ads in Yandex Direct for a top-20 real estate developer. Result: lead conversion increased from 5.06% to 5.83%, and cost per application dropped by 10.6%.
Open insightGary Vaynerchuk has become a partner of Paul Street, an agency specializing in affiliate marketing. Over three years of operation, the agency has generated $1.4 bln in revenue for its clients.
Open insightNeutrogena is launching the 'Break the Rules' platform, pitting scientific approach against viral content. The campaign includes blogger advertising, TV commercials, and activations at Lollapalooza.
Open insightFor Russians aged 20–29, private chats influence brand perception more than official ads: 20% versus 16%. Media Instinct explores the mechanics of non-public communications.
Open insightHackers obtained access to the source code of AI music generator Suno and discovered scraping of decades of audio from YouTube Music, Deezer, and podcasts. We analyze the consequences for brands and ad labeling.
Open insightMarketers save time on routine work thanks to AI, but a new study uncovers growing concerns: how will newcomers learn the trade if AI handles the foundational work that builds expertise?
Open insightAn Avito study found that 59% of job seekers consider employers’ online advertising when choosing vacancies. Gen Z responds more actively than Baby Boomers.
Open insightThe Telega.in platform received a CPC.Awards prize for its Telegram and MAX analytics tools. Learn how to vet channels before placing ads and avoid paying for dead audiences.
Open insightSberbank-Telecom is negotiating a transition to Vympelcom's network. With nearly 3% market share, the virtual operator could redistribute traffic between partners.
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