Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
ISBA and IMTB have formed a partnership to develop unified standards for measuring influencer ads effectiveness. The UK influencer marketing market is growing at 28% annually — the industry requires transparent metrics and responsible practices.
Open insightTerence Reilly, who took Stanley and Crocs to the top of cultural brands, reveals the strategy of counterculture movement: how disregarding industry norms led to global popularity.
Open insightAdweek identified how impatience disguised as agility, personal ambitions masked as customer focus, and other systemic decisions erode brand capital.
Open insightJeremy Fein, CEO of Cognitiv, explains why the future of advertising lies in deep learning on big data, not generative AI. How to predict creative effectiveness before purchasing impressions.
Open insightTop executives from Omnicom and consulting firms at Cannes Lions shared strategies for agencies to win pitches, adopt AI systems, and transform their approach to influencer advertising. We break down practical insights for the Russian market.
Open insightVestas sells wind turbines over 24–36 months. The company uses video to engage skeptics, buyers, and regulators before the formal pitch even happens.
Open insightDollar Shave Club created its most successful campaign in brand history for $400 using AI — the team spent a week instead of months working with an agency.
Open insightThe chief editor of Goryashchaya Izba shares her system for working with author content: from feedback structure to detecting AI-generated text. Applicable for brands collaborating with bloggers.
Open insightFree marketing mix modeling libraries removed the $150–500k price barrier, but didn't lower the expertise threshold. Why 46.9% of US marketers are investing in MMM yet don't know where to start.
Open insightOn July 13, 2024, the .me domain registrar blocked t.me following OFAC sanctions compliance verification. Telegram switched to telegram.me — we break down the impact on brands and advertising campaigns.
Open insightAssessing the effectiveness of brand participation in marketing conferences: from Cannes Lions to Russian events. What companies get for their conference budgets and why offline remains a relevant promotion tool.
Open insightOlivier Rousteing has taken the helm at French fashion house Rabanne following 14 years as creative director at Balmain. We analyze how a change in creative leadership transforms brand strategy and amplifies media communications.
Open insight6 billion viewers, sponsorship packages worth $80–100 mln, and large-scale brand activations — we break down the marketing strategy behind the FIFA World Cup.
Open insightEvolute manufacturer has proposed cutting EV subsidies from 35% to 10%. Maximum discounts will only apply to highly localized models — but no Russian electric car currently meets the required criteria.
Open insightChipotle opens its first location out of 4,100+ restaurants in Mexico — the country whose cuisine inspired the chain's menu. We explore why American brands fail in their prototype markets and what marketers can learn from it.
Open insightMarketing leaders are the first to spot market shifts — from AI to influencer channels — yet find themselves alone while businesses cling to familiar KPIs.
Open insight
