Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
YouGov, WFA, and Dentsu have released data on how consumers search for information, who they trust, and where they make purchases. We break down what this means for brands working with bloggers.
Open insightGoogle has launched automatic labeling of ads created with generative AI. The SynthID system recognizes AI-generated content and adds a label to the ad information panel.
Open insightChipotle launched an activation in golf simulator PGA Tour 2K25: by completing in-game challenges, players receive codes for free burritos and double protein portions. Following the loyalty program rebrand, daily sign-ups increased by 25%.
Open insightThe MAX messenger has introduced comments in public channels, giving bloggers a direct engagement tool with their audience. Within the first 24 hours of the public channel launch, 10,000 new channels were created.
Open insight37% of consumers rely on AI over search engines, with 60% of queries not resulting in website visits. Learn why brand reputation in media is now critical for brands — beyond paid advertising alone.
Open insightVitaminwater expanded the Neighborhue platform, partnering street artists and My Code agency to reach 20 mln Latino Americans across the US.
Open insightInsurance company Farmers Insurance unveiled a rebrand featuring the 'Honesty Is Our Policy' platform, a pink identity system, and an updated jingle reimagined from its 2009 original melody.
Open insightUsers turn to ChatGPT and Claude three times more often than branded chatbots to resolve issues with companies. Gartner's research reveals the failure of corporate AI services.
Open insightThe international triathlon federation has admitted Russians to team disciplines with neutral status. What this means for brands in sports marketing.
Open insightOnly 15% of marketers base budget decisions on influencer advertising performance data, despite three-quarters planning to do so within three years. Influencer marketing is evolving faster than measurement tools can keep pace.
Open insightChina's beauty market worth $73.7 bln is built around content, brand streams, and social platforms — we break down seven trends for product and marketing adaptation.
Open insightIlham Aliyev announced consideration of a full withdrawal from the Council of Europe after Azerbaijan lost its voting rights in 2024. We examine how geopolitical shifts impact the media market and influencer collaborations.
Open insightMarketer Giles Edwards explains why humor in B2B isn't frivolous—it's a signal of competence. And how it works in blogger advertising.
Open insightB2B brands are ditching corporate dryness for human stories: documentaries, ambassadors, and humor instead of faceless presentations. We break down the strategic shift.
Open insightL'Oréal deliberately cultivates top executives from marketing teams. We examine the corporation's HR strategy and its approach to digital transformation.
Open insight
