Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
Byron Sharp and Jenny Romanyuk from the Ehrenberg-Bass Institute explained at Cannes Lions why marketers shouldn't follow financial metrics and how to properly select KPIs to measure performance.
Open insightU.S. bank Ally invests 40% of its marketing budget in sports media and sponsorships, betting on athlete podcasts and cross-partnerships instead of traditional media buying.
Open insightRoskomnadzor announced the Telegram blockade as effective, but all regulatory meeting participants admitted to still using the messenger. Natalia Kasperskaya proposed conducting a study on actual VPN coverage.
Open insightPopular TV Time app with 26.4M installations is shutting down due to high server costs. Founder Antonio Pinto is launching Bingers — a new platform with user data import.
Open insightStreaming service Netflix is broadcasting MLB Home Run Derby for the first time while deploying unconventional marketing tools: from rhinestone-studded trucks to influencer partnerships and promotional streetcars.
Open insightEuropean Commission President Ursula von der Leyen has promised legislation to ban social media for children under 13. Ten EU countries have already announced their own age restrictions ranging from 13 to 16 years old.
Open insightHow professional ad purchasing works: CPM/CPV metrics, negotiations instead of fixed rates, and the unique dynamics of influencer advertising.
Open insightWhat goes into an influencer campaign, how agencies differ from platforms, and six key criteria for choosing the right partner.
Open insightFormats, pricing, and launch checklist: how to run influencer advertising systematically — no fake metrics, ad labeling penalties, or wasted budgets.
Open insightYouGov, WFA, and Dentsu have released data on how consumers search for information, who they trust, and where they make purchases. We break down what this means for brands working with bloggers.
Open insightGoogle has launched automatic labeling of ads created with generative AI. The SynthID system recognizes AI-generated content and adds a label to the ad information panel.
Open insightChipotle launched an activation in golf simulator PGA Tour 2K25: by completing in-game challenges, players receive codes for free burritos and double protein portions. Following the loyalty program rebrand, daily sign-ups increased by 25%.
Open insightThe MAX messenger has introduced comments in public channels, giving bloggers a direct engagement tool with their audience. Within the first 24 hours of the public channel launch, 10,000 new channels were created.
Open insight37% of consumers rely on AI over search engines, with 60% of queries not resulting in website visits. Learn why brand reputation in media is now critical for brands — beyond paid advertising alone.
Open insightVitaminwater expanded the Neighborhue platform, partnering street artists and My Code agency to reach 20 mln Latino Americans across the US.
Open insightInsurance company Farmers Insurance unveiled a rebrand featuring the 'Honesty Is Our Policy' platform, a pink identity system, and an updated jingle reimagined from its 2009 original melody.
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