Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
MarTech published a guide on Hermes Agent Desktop — an AI tool for marketers that stores all context locally and allows creating reusable Skills with brand books and guidelines.
Open insightYouTube in Russia in 2026: throttling, 22.4 million daily audience, FAS position on advertising, and VK Video growth. We break down what this means for brands and bloggers.
Open insightComparing an in-house marketer versus an outsourced marketing agency: real costs, savings, when hiring makes sense, and when an agency is the better choice.
Open insightWhich KPIs reveal a marketing agency's true effectiveness: ROMI, CAC, LTV, CTR, and end-to-end analytics. How to select 3-5 metrics aligned with your business goals.
Open insightHow to choose a marketing agency: a six-step algorithm, key criteria—case studies with ROI, niche expertise, reporting—and red flags to watch out for.
Open insightHow to choose an influencer agency for brand promotion: strategy, analytics, influencer fraud detection, payment terms, and red flags in negotiations.
Open insightAdvertising market research: online services and retail media are growing faster than other digital advertising segments in Russia. We break down the numbers and forecast for 2026.
Open insightWhat an influencer agency does: from strategy and media buying to ad labeling. We break down when a brand benefits more from an agency versus direct deals.
Open insightRussian advertising market research: volume grew to 1.9 trillion rubles, digital outpaces other segments. We break down ACAR figures and the 2026 forecast.
Open insightRussia's influencer marketing market has reached 57 billion rubles. We analyze why growth is slowing down, where budgets are shifting, and what this means for brands in 2026.
Open insightHow blogger advertising prices changed in 2026 on YouTube, Telegram and VK: real CPM figures and the distribution of advertising budgets.
Open insightChecklist for vetting an influencer before ad integration: follower dynamics, engagement rate, audience geography, and what agencies should look for.
Open insightRARA forecast: YouTube's share of influencer marketing budgets may drop to 12%, while Telegram and TikTok are set to grow. We analyze where brands should focus in 2026.
Open insightERIR now cross-checks advertising data in real time in 2026, and document preparation timelines have been cut in half. We break down the new rules for blogger ad labeling.
Open insight92% of social media users trust blogger recommendations. How influencer marketing differs from display advertising and when each channel works best.
Open insight
