Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
Users turn to ChatGPT and Claude three times more often than branded chatbots to resolve issues with companies. Gartner's research reveals the failure of corporate AI services.
Open insightThe international triathlon federation has admitted Russians to team disciplines with neutral status. What this means for brands in sports marketing.
Open insightOnly 15% of marketers base budget decisions on influencer advertising performance data, despite three-quarters planning to do so within three years. Influencer marketing is evolving faster than measurement tools can keep pace.
Open insightChina's beauty market worth $73.7 bln is built around content, brand streams, and social platforms — we break down seven trends for product and marketing adaptation.
Open insightIlham Aliyev announced consideration of a full withdrawal from the Council of Europe after Azerbaijan lost its voting rights in 2024. We examine how geopolitical shifts impact the media market and influencer collaborations.
Open insightMarketer Giles Edwards explains why humor in B2B isn't frivolous—it's a signal of competence. And how it works in blogger advertising.
Open insightB2B brands are ditching corporate dryness for human stories: documentaries, ambassadors, and humor instead of faceless presentations. We break down the strategic shift.
Open insightL'Oréal deliberately cultivates top executives from marketing teams. We examine the corporation's HR strategy and its approach to digital transformation.
Open insightMarTech published a guide on Hermes Agent Desktop — an AI tool for marketers that stores all context locally and allows creating reusable Skills with brand books and guidelines.
Open insightYouTube in Russia in 2026: throttling, 22.4 million daily audience, FAS position on advertising, and VK Video growth. We break down what this means for brands and bloggers.
Open insightComparing an in-house marketer versus an outsourced marketing agency: real costs, savings, when hiring makes sense, and when an agency is the better choice.
Open insightWhich KPIs reveal a marketing agency's true effectiveness: ROMI, CAC, LTV, CTR, and end-to-end analytics. How to select 3-5 metrics aligned with your business goals.
Open insightHow to choose a marketing agency: a six-step algorithm, key criteria—case studies with ROI, niche expertise, reporting—and red flags to watch out for.
Open insightHow to choose an influencer agency for brand promotion: strategy, analytics, influencer fraud detection, payment terms, and red flags in negotiations.
Open insightAdvertising market research: online services and retail media are growing faster than other digital advertising segments in Russia. We break down the numbers and forecast for 2026.
Open insightWhat an influencer agency does: from strategy and media buying to ad labeling. We break down when a brand benefits more from an agency versus direct deals.
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