Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
Russian advertising market research: volume grew to 1.9 trillion rubles, digital outpaces other segments. We break down ACAR figures and the 2026 forecast.
Open insightRussia's influencer marketing market has reached 57 billion rubles. We analyze why growth is slowing down, where budgets are shifting, and what this means for brands in 2026.
Open insightHow blogger advertising prices changed in 2026 on YouTube, Telegram and VK: real CPM figures and the distribution of advertising budgets.
Open insightChecklist for vetting an influencer before ad integration: follower dynamics, engagement rate, audience geography, and what agencies should look for.
Open insightRARA forecast: YouTube's share of influencer marketing budgets may drop to 12%, while Telegram and TikTok are set to grow. We analyze where brands should focus in 2026.
Open insightERIR now cross-checks advertising data in real time in 2026, and document preparation timelines have been cut in half. We break down the new rules for blogger ad labeling.
Open insight92% of social media users trust blogger recommendations. How influencer marketing differs from display advertising and when each channel works best.
Open insight
