Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
The FIFA World Cup 2026 final became the most-watched football match in US history. Breakdown of Samba TV and Nielsen data: how brands can use contextual advertising and creator partnerships around sports events.
Open insightGoogle rankings and organic traffic no longer tell the full story. Semrush data shows: visitors from AI search convert 4.4x more often than from traditional search results.
Open insightAwin's research reveals that over half of AI users explore products via chatbots, with a third making purchases based on algorithmic suggestions. We examine how this reshapes influencer partnerships.
Open insightS4 Capital doubled its operating profit by tightening cost controls, yet AI token spending is outpacing revenue growth. Goldman Sachs projects token consumption will surge 24-fold by 2030—forcing agencies to choose between investing in AI and maintaining profitability.
Open insightInstasamka, an influencer with 5.1M followers, has announced her exit from Russian entertainment. We break down how departures of major influencers affect brand advertising strategies.
Open insightSocial media users leverage up to seven different platforms monthly to interact with brands. We explore how omnichannel behavior influences influencer marketing strategy and campaign effectiveness.
Open insightMost brands are personalizing more than ever, but customers increasingly find these efforts intrusive or irrelevant. We break down Adobe and Forrester's research on the gap between company efforts and audience expectations.
Open insightThe American Marketing Association published a report on how AI is transforming the job market in marketing. Companies are reducing demand for execution-focused roles but actively seeking professionals who can make strategic decisions and manage technology.
Open insightUS retailer Kroger rolled out an AI assistant for shoppers with ad placements built in from launch — faster than Walmart and OpenAI. We explore how the monetization works and why it matters for retail media.
Open insightA Premier League player has signed with a media football team owned by a rapper for 500,000 rubles monthly. We break down media sports economics and what's in it for brands.
Open insightA 10-point checklist for selecting an enterprise marketing automation platform: from unified CRM to AI orchestration. Includes data on agentic system adoption rates and actionable insights for brands.
Open insightVirtual influencers outperform human creators in engagement, yet only three out of ten publish content consistently. We break down the AYNET findings and explain why betting on AI avatars isn't the winning strategy yet.
Open insightAdtech platform Gravity placed text ads in ChatGPT and other AI assistants, securing $30.5M in funding. WPP Media estimates the generative AI advertising market at $100 billion by 2030.
Open insightTime created a separate site version with ads served to AI assistants ChatGPT, Claude, and Perplexity. Here's what it means for brands and content creators.
Open insightGap Inc. opened a partner program for sales associates, Starbucks launched a TikTok creator network among baristas. We break down the new trend in influencer marketing — employee-generated content instead of traditional bloggers.
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