Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
AKAR presents the updated 2026 media agencies map — 130+ participants broken down by service type, channels, and holding affiliation.
Open insightTwo years before the 2028 Olympics, the U.S. Fencing Federation is building its strategy around bloggers: from Star Wars creators to fitness authors with a combined reach of 300M followers.
Open insightBrands have started searching for influencers for collaborations via Claude and ChatGPT. Creators are building visibility strategies for AI-powered search — from dedicated websites to mention audits.
Open insightAverage maintenance costs for Chinese cars in Russia have reached 13,000 rubles. For vehicles over four years old, expenses increase by 35% compared to newer models.
Open insightETC AGENCY has decided to leave ABA. We state the agency's position and explain why clear authorship, authority and methodology matter to brand safety and market resilience.
Open insightAdobe surveyed 850 small businesses in the US: nearly half edit AI-generated content before publishing, and one in three won't publish anything that doesn't sound like their brand voice.
Open insightIn 2026, 94% of major brands plan to increase AEO investments. We break down 13 visibility monitoring platforms in ChatGPT, Gemini, and Perplexity—ranging from $29 to $699 per month.
Open insightA marketing automation consultant with eight years of Pardot experience reveals the most popular platform among clients leaving Salesforce's tool and explains why migration typically takes one to three months.
Open insightForrester warns: more budget won't fix an outdated marketing model. Buyers are behaving differently, yet CMOs continue optimizing a broken system.
Open insightAn overview of CPM, CPC, and CTR trends across major Russian platforms in Q2 2026 and their impact on media budgets in influencer advertising.
Open insightMarketing produces more content with AI, yet each new capability requires management, integration, and oversight—building up AI debt, a hidden operational liability.
Open insightStanley 1913 is rewriting product cards, adding FAQs and usage guides—so language models can recommend products in response to questions about gifts, fitness, and travel.
Open insightMarketers have learned to monitor brand mentions in ChatGPT and Google AI Overviews, yet still can't clearly tie this visibility to revenue. We break down measurement approaches and key obstacles.
Open insightGap invites employees into a creator program, while Starbucks builds one from scratch. Legal considerations, work hour tracking, and staff motivation make employee-generated content far more complex than traditional influencer advertising.
Open insightA 2026 G2 study reveals: over half of B2B buyers begin their search with AI assistants. We explore how brands monitor mentions across ChatGPT, Perplexity, and Gemini—and why this reshapes influencer marketing.
Open insightNielsen acquired DoubleVerify for $2.15 billion and took the company private—the fourth major exit in a year. Here's why investors are losing faith in ad-tech and what it means for brands running programmatic campaigns.
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