Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
The Museum of Moscow showcased 14 sports posters spanning a century—from pre-revolutionary cyclists to the 1980 Olympics. We explore how visual propaganda drove mass engagement.
Open insightReal-time access to detailed data pushes marketers to react to every fluctuation. Marketing Strategy Journal research explains why this approach backfires and how to measure investments correctly.
Open insightRegulators, browsers, and platforms are restricting tracking capabilities. Marketers will need to measure influencer advertising effectiveness through probabilistic models rather than exact attribution chains.
Open insightCircana analyzed nearly 50 CPG brand campaigns and found that integrating media, promos, and commerce drives 16.5% sales lift and reaches 17% new households. We break down the methodology and its applicability to the Russian market.
Open insightStarting September 1, 2026, VK Video creators need just 1,000 subscribers to join the partner program. Here's what the new terms mean for brands.
Open insightCannes Lions 2026 winners proved it: small product changes drive more customers than scaling media budgets. We break down AXA and Suncorp's winning strategies.
Open insightIn Q2 2026, streaming ad inventory surged by dozens of percentage points, yet average CPM rates fell across the board. We break down data from Disney, Roku, Paramount, and Warner Bros. Discovery.
Open insightLeica removed photographer Valery Melnikov's project from its competition after backlash over his work with RIA Novosti. We break down how brands manage reputational risks when selecting creators for collaborations.
Open insightBrands are shifting from NPS to Customer Effort Score, scaling back automation to 45–55% intentionally, and categorizing inquiries by root cause. We explore how this impacts your influencer marketing strategy.
Open insightOver 30 experts have called on the Indian government to restrict unhealthy food marketing — influencer ads, celebrity endorsements, and promotional pricing could all face restrictions.
Open insightAI agents handle the routine work: hypothesis generation, creative briefs, and daily metric monitoring. We explore three operating modes and the boundaries of this technology.
Open insightSarkhan Gromov from Gromov Branding explains why modern brands look polished but lose their individuality—and how to find your unique visual space instead of copying competitors.
Open insightNew Mexico court ordered Meta to pay $567 million to a teen mental health fund. The company continues losing cases one after another — here's how litigation is reshaping the rules for platforms.
Open insightHow IBM embedded AI in marketing and generated more leads with half the events—and what it means for your influencer strategy.
Open insightWhen creative teams access generative tools without unified guidelines, brands lose message control and API spending becomes unpredictable. We break down four operational tools for scaling AI content while maintaining brand consistency and cost efficiency.
Open insightMarketing identifies a buying signal, sales calls two days later without context—and the opportunity is lost. We break down exactly where B2B revenue slips away.
Open insight
