Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
We break down VK Ads research on viral advertising perception: why Gen Z engages more actively with influencer integrations and which mechanics drive successful campaigns for younger audiences.
Open insightWhen customers ask ChatGPT about suppliers instead of searching Google, visibility in AI models becomes more critical than organic search rankings. We break down two leading tools for tracking your brand mentions in AI-generated responses.
Open insightHubSpot released a 2026 brand tracking tools review. The major shift: brands now measure not just awareness across social media and surveys, but their share of mentions in ChatGPT, Gemini, and Perplexity responses—before customers even visit the website.
Open insightSOCi developed the F.A.C.T.S. model for comprehensive brand visibility optimization across search engines, social media, reputation platforms, and AI tools. We break down five key factors and their impact on citations.
Open insightAmerican fashion brand Aéropostale released a six-episode season of a show with TikTok blogger Deja Clark. The content was distributed horizontally on YouTube and TikTok, with Instagram engagement doubling as a result.
Open insightIn 2026, advertisers renegotiated $13 billion in contracts, with year-end volumes potentially reaching $30 billion—double the typical level. We explore what's driving this new wave of Mediapalooza and how it's reshaping agency expectations.
Open insightRambler launched an offline campaign across 1,000 BelkaCar carsharing vehicles in Moscow. We explore why a digital portal needs physical presence in the city and how vehicle branding works.
Open insightBioMed founders reveal how they identified their target buyer among 12 wellness-focused consumer segments, differentiated themselves with bold black packaging on white shelves, and transformed unhappy customers into loyal brand advocates.
Open insightLeading fashion retailers are rolling out AI-powered platforms to control complex supply networks. New regulations in the US and EU require documented proof of origin for every clothing component — without automation, processing the data volume is impossible.
Open insightAI models integrate with marketing systems via Model Context Protocol, but can't substitute a CRM platform: the model formulates queries, the platform stores data and customer intelligence.
Open insightAI is changing more than just marketing tools—it's fundamentally reshaping team structures. Functional boundaries are dissolving, and specialists are learning to operate as a cohesive system built on shared data.
Open insightItalian scientists compared the academic performance of 5,000 schoolchildren and found that early account creation correlates with a six-month gap in math and native language skills.
Open insightMajor streaming platforms are rolling out free ad-supported tiers to win back audiences migrating to YouTube and FAST services. We explore how this will reshape the digital advertising market.
Open insightThe new Spider-Man film set a US box office record for its opening weekend with $360 million. We break down why the superhero franchise beat Avengers results.
Open insightPepsiCo, Aéropostale, and other leading advertisers are sharing creative control with influencers. Agencies are documenting consultation requests with content creators during the campaign planning phase.
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