Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
A Boston-based creator earned money from interior projects, but contracts consumed her time. Her manager suggested filming about entertaining at home—the first video hit 5M views, and annual income tripled.
Open insightZoom launched a blogger campaign to gain visibility in AI search results. We explore this new strategy for presence in large language models and what it signals for brands.
Open insightDIGITAL TWIGA forecasts a redistribution of advertising investments among Russian platforms. We break down how influencer collaboration strategies will evolve and why small businesses remain on traditional channels.
Open insightReebok's journey from family workshop to global brand: how selecting the right brand ambassadors and targeting overlooked audiences delivered threefold revenue growth.
Open insightAt Business Booster, product managers without coding skills build modules in weeks that previously took five developers a year to complete. We explore how AI is fundamentally changing team composition.
Open insightAdmitad has launched a platform that consolidates performer discovery, contracts, ad labeling, and blogger payments into one service. We explore the solution's architecture and use cases.
Open insightFerrara, Hershey, and Mars roll out their Halloween lines in July — three months before the holiday. We break down the Summerween mechanics and what it means for seasonal campaigns.
Open insightThe FIFA World Cup 2026 final became the most-watched football match in US history. Breakdown of Samba TV and Nielsen data: how brands can use contextual advertising and creator partnerships around sports events.
Open insightGoogle rankings and organic traffic no longer tell the full story. Semrush data shows: visitors from AI search convert 4.4x more often than from traditional search results.
Open insightAwin's research reveals that over half of AI users explore products via chatbots, with a third making purchases based on algorithmic suggestions. We examine how this reshapes influencer partnerships.
Open insightS4 Capital doubled its operating profit by tightening cost controls, yet AI token spending is outpacing revenue growth. Goldman Sachs projects token consumption will surge 24-fold by 2030—forcing agencies to choose between investing in AI and maintaining profitability.
Open insightInstasamka, an influencer with 5.1M followers, has announced her exit from Russian entertainment. We break down how departures of major influencers affect brand advertising strategies.
Open insightSocial media users leverage up to seven different platforms monthly to interact with brands. We explore how omnichannel behavior influences influencer marketing strategy and campaign effectiveness.
Open insightMost brands are personalizing more than ever, but customers increasingly find these efforts intrusive or irrelevant. We break down Adobe and Forrester's research on the gap between company efforts and audience expectations.
Open insightThe American Marketing Association published a report on how AI is transforming the job market in marketing. Companies are reducing demand for execution-focused roles but actively seeking professionals who can make strategic decisions and manage technology.
Open insightUS retailer Kroger rolled out an AI assistant for shoppers with ad placements built in from launch — faster than Walmart and OpenAI. We explore how the monetization works and why it matters for retail media.
Open insight
