Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
Buyers are entrusting AI agents with the entire research cycle—from parameter filtering to comparison matrices and autonomous purchases. We break down how B2B brands can adapt their creator strategy and data infrastructure to align with this new search model.
Open insightA brand that consistently appeared in ChatGPT responses in spring saw half its mentions disappear two months later—despite unchanged search queries and website content. Zvonko agency reveals the mechanics behind citation decay and the operational cycle that restores AI visibility.
Open insightVK Ads has launched a beta version of its CRM and call tracking integration. Lead form submission statuses now display in reports without manual reconciliation.
Open insightYandex published data on advertising format testing in Alice AI: since June 2025, over 460k companies have promoted their services through the dialogue interface, generating more than 2 bln ₽ in revenue. We examine context-aware targeting mechanics and early results for brands.
Open insightYandex Direct has added dynamic call tracking to Simple Start and Unified Performance campaigns. Now advertisers can see which ads drive actual calls—with no service fees.
Open insightMarketers are moving from executing tasks to managing AI agents. We break down how the specialist's role is evolving and why quality assessment—not execution speed—is becoming the critical skill.
Open insightAd platforms have shifted from reacting to demand to forecasting emerging needs. We break down ARGUS, GEM, and Performance Max — and what it means for media buying.
Open insightAKAR and ARIR have unveiled the first industry-wide glossary of artificial intelligence terms — 66 concepts in EN-RU format designed for seamless collaboration between agencies, brands, and regulators.
Open insightA pediatric surgeon from Brazil has been giving his patients Superman and Wonder Woman costumes before surgery for 6 years. Children stopped being afraid — let's explore what this case means for brand customer experience.
Open insightOne of YouTube's largest educational creators apologized for using ChatGPT in script preparation and announced a reduction in content production across his channels.
Open insightElon Musk's dispute with The Economist editor over unreliable crime statistics shows why brands need to evaluate not just a blogger's reach, but also the quality and accuracy of their content.
Open insightAdvisor Media demonstrated AI dashboards that pull data from ad systems and CRM, automatically detect anomalies, and generate hypotheses. We break down three implementation levels—from a week-long setup at ₽5,000 to a comprehensive project at ₽600,000.
Open insightPressIndex compiled an influence rating of 140 professional Telegram channels focused on marketing and PR. It turns out: audience size doesn't determine media weight — niche projects outperform larger channels through citations and reposts.
Open insightThe average page from the top 1 million websites contains 56.1 accessibility errors—10.1% more than a year ago. AI tools trained on this web reproduce the same errors in the code they write for brands.
Open insightHeads of Starbucks, Procter & Gamble, and other corporations are now publicly reporting on marketing budget performance. This isn't just news—it's a shift in the status of measurement.
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