Market research, campaign cases and practical promotion mechanics — with verified data and clear takeaways for brands.
Current events, research, cases and practical mechanics — without press-release rewrites or unnecessary theory.
A Premier League player has signed with a media football team owned by a rapper for 500,000 rubles monthly. We break down media sports economics and what's in it for brands.
Open insightA 10-point checklist for selecting an enterprise marketing automation platform: from unified CRM to AI orchestration. Includes data on agentic system adoption rates and actionable insights for brands.
Open insightVirtual influencers outperform human creators in engagement, yet only three out of ten publish content consistently. We break down the AYNET findings and explain why betting on AI avatars isn't the winning strategy yet.
Open insightAdtech platform Gravity placed text ads in ChatGPT and other AI assistants, securing $30.5M in funding. WPP Media estimates the generative AI advertising market at $100 billion by 2030.
Open insightTime created a separate site version with ads served to AI assistants ChatGPT, Claude, and Perplexity. Here's what it means for brands and content creators.
Open insightGap Inc. opened a partner program for sales associates, Starbucks launched a TikTok creator network among baristas. We break down the new trend in influencer marketing — employee-generated content instead of traditional bloggers.
Open insightWe break down VK Ads research on viral advertising perception: why Gen Z engages more actively with influencer integrations and which mechanics drive successful campaigns for younger audiences.
Open insightWhen customers ask ChatGPT about suppliers instead of searching Google, visibility in AI models becomes more critical than organic search rankings. We break down two leading tools for tracking your brand mentions in AI-generated responses.
Open insightHubSpot released a 2026 brand tracking tools review. The major shift: brands now measure not just awareness across social media and surveys, but their share of mentions in ChatGPT, Gemini, and Perplexity responses—before customers even visit the website.
Open insightSOCi developed the F.A.C.T.S. model for comprehensive brand visibility optimization across search engines, social media, reputation platforms, and AI tools. We break down five key factors and their impact on citations.
Open insightAmerican fashion brand Aéropostale released a six-episode season of a show with TikTok blogger Deja Clark. The content was distributed horizontally on YouTube and TikTok, with Instagram engagement doubling as a result.
Open insightIn 2026, advertisers renegotiated $13 billion in contracts, with year-end volumes potentially reaching $30 billion—double the typical level. We explore what's driving this new wave of Mediapalooza and how it's reshaping agency expectations.
Open insightRambler launched an offline campaign across 1,000 BelkaCar carsharing vehicles in Moscow. We explore why a digital portal needs physical presence in the city and how vehicle branding works.
Open insightBioMed founders reveal how they identified their target buyer among 12 wellness-focused consumer segments, differentiated themselves with bold black packaging on white shelves, and transformed unhappy customers into loyal brand advocates.
Open insightLeading fashion retailers are rolling out AI-powered platforms to control complex supply networks. New regulations in the US and EU require documented proof of origin for every clothing component — without automation, processing the data volume is impossible.
Open insightAI models integrate with marketing systems via Model Context Protocol, but can't substitute a CRM platform: the model formulates queries, the platform stores data and customer intelligence.
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