Research, prices and campaign cases — verified data with practical takeaways for brands.
Research, cases and practical tools — without unnecessary theory.
Discover how answer engine optimization tools help brands appear in ChatGPT and Gemini responses—and why this matters for influencer-driven promotion.
Open insightCourt filings revealed MrBeast's real influencer advertising rates: from $2.5 million per video to $15 million annually. We break down pitch structures for major brands and key takeaways for the Russian market.
Open insightHubSpot launched an AEO module to track brand mentions in ChatGPT, Gemini, and Perplexity responses. We break down its capabilities against competitor Otterly and explain which tool works best for Russian brands.
Open insightMost marketing departments lose control over brand evolution due to poor documentation practices. We break down three methods that help teams track decisions and make informed choices in future campaigns.
Open insightCustomers increasingly choose products through conversations with ChatGPT or Perplexity, bypassing company websites. We explore which metrics to monitor instead of page visits and how to measure demand shaped in AI environments.
Open insightIAB Tech Lab introduced AAMP 2.3 — an updated standard for AI agents in advertising. We explore how new budget control, privacy, and integration tools are reshaping media buying automation and impacting the influencer marketing landscape in Russia.
Open insightNot a social media ranking, but a selection method: we match platforms with audience scenarios, content depth, conversion funnel, ad labeling, and available data.
Open insightWe compare marketing tasks, not 'the best channel': where you need shaped demand, where you need trust and explanation, and how to evaluate combined impact.
Open insightEssential checklist for marketers: what to lock down in your influencer ad contract before production to minimize disputes and campaign delays.
Open insightA neutral decision matrix: when a blogger platform is enough for your brand, when you need an agency team, and how to build a hybrid model without overspending.
Open insightWe break down how a brand ambassador differs from a one-off collaboration and show you how to turn blogger partnerships into a managed long-term program.
Open insightA UGC creator sells content to your brand; an influencer brings their audience too. We break down when you need each format and how to combine them cost-effectively.
Open insightYouTube integrations deliver results beyond a single day, so brands need to align not only the script but also placement in the video, usage rights, video lifespan, and measurement methodology.
Open insightPosts, clips, and long-form videos serve different purposes. Learn how to build a VK campaign around the customer journey and keep your results visible in overall analytics.
Open insightMaster Telegram influencer ads without standard rate cards: how to select channels, verify actual reach, negotiate formats, properly label sponsored content, and measure campaign performance.
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